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Rebranding Healthgram

Healthgram, previously known as Primary PhysicianCare, is a software development company. Working with designer Adam Prince and photographer and project manager McNair Evans, I played a critical role in rebranding the company as Healthgram to highlight its flagship electronic medical records software.

As a design consultant, I advised on website architecture and software portal user experience best practices. As writer and editor, I developed a new brand voice, mission statement, and taglines for Healthgram and its subsidiary companies Wellness Coalition America and Primary PhysicianCare.

Finally, working with the CEO and my team, I wrote Healthgram’s new website.

With a new company name, direction, design, mission, and voice, Healthgram now sounds and looks like the revolutionary software technology development company it is.


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