
The New Intertextuality
The Humanities Hackathon leads the UW’s entry into digital humanities. If a paperback on your summer reading list was published anonymously, you’d probably notice. But if this article lacked a byline, or tonight’s episode of Wilfred didn’t credit a writer, you might not bat an eyelash. Mark Vareschi, assistant professor of English at UW-Madison, wants to know why, and also how anonymous publication affects the way we interpret published or performed works. To help him get clo

Rebranding Service Thread
Another collaboration among photographer, filmmaker, and creative directorMcNair Evans; designer Adam Prince; and Liz Merfeld: A re-branded and re-launched Service Thread. Together we refined Service Thread’s brand look, sound, and feel. We helped them transcend their existing brand identity to reflect a genuinely accessible yet cutting-edge persona. From here we applied these new tools to launch a completely new website.