One of my most recent print campaign assignments was with Springs Window Fashions. For 4 months in 2014 I supported their copywriting, editing, and proofreading needs. While there, I wrote several pieces of high-quality print collateral, including a brochure for Sorenta Soft Blinds, a product in their Graber line.
I also developed the brand voice for their Bali brand and provided copy to introduce their new Bali blog and social media channels.
I have been managing websites and digital marketing campaigns for several companies for multiple years, including Total-Water.com (4 years). I played an integral part in the initial content architecture and continual evolution of the client's website and print and digital media campaigns. I also managed the redesign of the website, working with Insight Studio.
I manage thei website, analyze website traffic and goal conversions, manage their pay-per-click marketing campaigns, make recommendations on marketing strategies such as YouTube video...
Working with Chapa Design, I was responsible for researching the target demographic of soft drink company DOC360 (a brand of PepsiCola) in order to brainstorm and plan for short- and long-term integrated advertising campaigns and develop brand standards and social media guidelines. For this project I also developed the soda’s new tagline “It’s Your Move.”
I developed a complete social media campaign for Sprinkman Real Estate. This involved in-depth market research into the real estate industry’s use of various social media channels. I trained Sprinkman real estate agents onsite for two days via multimedia presentation in best practices for Facebook, Twitter, Google+, Pinterest, Instagram, Evernote, blogging, and more.
Healthgram, previously known as Primary PhysicianCare, is a software development company. Working with designer Adam Prince and photographer and project manager McNair Evans, I played a critical role in rebranding the company as Healthgram to highlight its flagship electronic medical records software.
As a design consultant, I advised on website architecture and software portal user experience best practices. As writer and editor, I developed a new brand voice, mission statement, and taglines for Healthgram and its subsidiary companies Wellness C...