Last May, the girls next door found a baby bunny hopping near their tomato garden, scooped her up and placed her in a box in their garage. “What should we do with her?” they asked me, the neighborhood’s token animal rescuer.
She was the size of my fist, her eyes and ears open, in good health. I had recently learned that at this age, belying their helpless appearance, bunnies are out of the nest and on their own. So we planted her beneath some tangled boscage in their backyard and watched her scamper away.
Healthgram, previously known as Primary PhysicianCare, is a software development company. Working with designer Adam Prince and photographer and project manager McNair Evans, I played a critical role in rebranding the company as Healthgram to highlight its flagship electronic medical records software.
As a design consultant, I advised on website architecture and software portal user experience best practices. As writer and editor, I developed a new brand voice, mission statement, and taglines for Healthgram and its subsidiary companies Wellness C...