Rebranding Service Thread
Another collaboration among photographer, filmmaker, and creative directorMcNair Evans; designer Adam Prince; and Liz Merfeld: A re-branded and re-launched Service Thread.
Together we refined Service Thread’s brand look, sound, and feel. We helped them transcend their existing brand identity to reflect a genuinely accessible yet cutting-edge persona.
From here we applied these new tools to launch a completely new website.
